At every click, many kinds of data are tracked and stored in big and increasingly effective databases. Position, personal data, social network preferences and many other disconnected data are processed into complex data, which can be very useful to determine new initiatives to take in the business world.

Traceability of data becomes a key element to better direct users across online commerce: this is where Big Data comes in.

How can be used Big Data in the e-commerce sector?
In the digital age, potential buyers want to understand the actual value of a product, before buying it, and normally, they do a lot of researches to collect information. Big Data can help in taking advantage of these researches in order to propose attractive web ads aimed to promote products that better suits their needs.
Big Data can be used to create networks of customers and use their data in order to obtain economic and strategic benefits.

Is it possible to predict how the market will change?
Big Data keeps track of customers’ preferences and gives the opportunity to predict next purchase trends. It also allows to process the big amount of actions made by all the customers, helping to understand what are the key factors that influence sales.

So, is it possible to predict what are going to buy customers in the future?
Big Data technology allows to acquire “click pattern” of customers while they surf the web, making it possible to predict their next purchase. Then, on the basis of complex data and statistics, it can be developed an e-commerce functionality that recommends a list of interesting products, creating thereby a sort of automatic and accurate wish list.

Is it possible to detect what are the weak points of an e-commerce, and how can they be overcame?
Big Data is important to improve your customers’ experience and enhance your e-commerce: by relying on this technology, entrepreneurs can take advantage of information received by email, complaints and online services.
Developing a better sales strategy, coordinating customer service over multiple channels, combining all the information in one place, become more accurate and effective operations when you can rely on Big Data’s huge amount of data.

Can Big Data create also market analysis? How long does it take to view results?

Big Data is widely used to conduct accurate market analysis, also in real time, which provide the advantage of suggesting the customers a personalized offer, based on their purchase preferences. Furthermore, this kind of analysis allows to establish a direct relationship and overcome the physical distance, reaching the customer satisfaction.

Big Data can communicate the right things at the right moment, learning to read between the lines (of code).