Have you ever heard about Mondial de l’Automobile in Paris? It is the historic Paris Motor Show: it was the first international automobile festival, since 1898. Now it is 2016 and times have changed: the show has adapted to the change, focusing on new technologies and locations.

Fiat Group implemented on its three stands a unique solution aimed to increase interactions with visitors: it promoted a Proximity Application based on Beacons technology for events, fairs and congresses.
Throughout the exposition, the Beacons installed on Fiat, Jeep and Alfa Romeo cars gave visitors a unique digital experience: by means of a dedicated app, they sent information videos, images, cars’ technical specifications, and even the sound of cars around them.

Thanks to free wifi offered by all its stands, Fiat Group could maximize the range of its communication, encouraging visitors to download and use the application.

Beacons’ technology can help exposition’s visitors to take full advantage of the opportunities offered by the location, and live an interactive experience. Furthermore, this technology allows to collect a lot of data (Big Data), verifying later which stands were visited the most, which ones had the highest number of interactions, and understand the most preferred zones.